ABO is a Serbian brand based in Belgrade that was founded in 2013 by sisters Iva and Ana Ljubinkovic who wanted to put the fun back into footwear. Playing with the conventional and traditional styles by adding an array of colours, textures, prints and details, the ABO shoes are designed to fulfill the demands of a contemporary woman and her lifestyle. As our motto is “quality over quantity” and we love authenticity and diversity, each pair is handmade in limited series in timeless and versatile designs. Approaching each pair of these handmade leather shoes as a work of art, combining creativity with exceptional comfort, resulted in a unique touch that built ABO’s reputation as Belgrade’s most popular footwear label.